Marketing is evolving and it's time to pay attention to new trends and ways to increase engagement. With both written content and video being powerful, it can be hard to know how and when to marry the two. We talk about when the video is right to incorporate into your content marketing strategy, and which types of video work alongside the right content during each stage of the buyer's journey.
The rise and value of video content.
What you should convey in video versus what you should convey in your written content.
How to ensure your content strategy is ready for video content.
How the two can work together for the best results.