Free eBook: How to Spend Your 2020 Marketing Budget
FREE EBOOK

How to Spend Your
2020 Marketing Budget

Learn how much you should be setting aside for marketing, which marketing tactics your budget should include, and how to prioritize spending according to your specific goals.

As we enter 2020, many marketers and savvy businesspeople are taking the opportunity to start the new year (and the new decade!) with an updated marketing strategy. January is the perfect time to refine your marketing plan for the coming months, but with a refined strategy comes another task: updating the budget. If the idea of pulling up a budgeting spreadsheet fills you with dread, you’re not alone—but we’re here to help.

In this eBook, we’ll simplify the budgeting process with comprehensive information, real-world examples, and easy-to-understand graphics. Plus, we’ll cover the whole budgeting process from start to finish. We’ll begin with an explanation of how to set the right budget amount in the first place, then dive into a breakdown of the specific marketing tactics you might use and which ones to prioritize according to your goals.

Whether you’re making tiny tweaks to an existing budget or starting completely from scratch, you’ll have everything you need to develop a successful plan in no time.

Learn how to:

  • Set aside the right amount for your marketing budget
  • Evaluate the success of your existing marketing tactics
  • Allocate your marketing funds to the subcategories that make sense for your business
  • Consider changing trends in 2020 to stay ahead of the curve with your spending
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