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<section><h2>What Type of Video Is Best for Your Brand?</h2><p><p>Do you need to attract more customers or delight your current customers? These 10 questions will help you find out - get started and learn exactly what type of video you should create!</p></p></section><section><h2>Your company needs a how-to video!</h2><p><p><em style="color: rgb(37, 112, 185);">You need to attract more customers. </em></p><p><br></p><p><em style="color: rgb(37, 112, 185);"><span class="ql-cursor"></span>How-to videos hone in on a specific task or activity and explains it in a clear and concise step-by-step format.&nbsp;</em></p><p><br></p><p>This is one of the most straightforward types of video and can cover just about everything, including more generic how-to information about your industry, to more specific topics, like how to use your product. The user may or may not know about your brand, so this is the perfect video to introduce your brand and provide more information about your company or product.&nbsp;</p><p><br></p><p><br></p></p></section><section><h3>Your company needs a commercial!</h3><p><p><em style="color: rgb(37, 112, 185);">You need to attract more customers. </em></p><p><br></p><p><em style="color: rgb(37, 112, 185);">Commercials are brief, attention-grabbing videos that highlight your company’s best features with a dynamic scene, beautiful imagery, or summary of exciting features, and end with a clear call to action.&nbsp;</em></p><p><br></p><p>This is the most common type of brand video. By now, you’ve probably watched thousands of commercials, either on television or while browsing online. Think Superbowl. Think famous jingles. Think celebrity cameos. Commercials can take many forms, but are the key to making your brand resonate with a new audience.&nbsp;</p></p></section><section><h3>Your company needs a brand video!</h3><p><p><em style="color: rgb(37, 112, 185);">You need to engage your audience.</em></p><p><br></p><p><em style="color: rgb(37, 112, 185);">A brand video offers a high level overview of your company’s brand, mission, and style. It’s usually a simple “about us” highlight reel that shows your company o in an authentic, exciting way.&nbsp;</em></p><p><br></p><p><span class="ql-cursor"></span>This is a video that focuses on your company’s motto. Who are you and why did you start your business? A brand video looks at the big picture and provides the viewer with a sense of your company’s mission. This is the video to put on your homepage or About Us page.&nbsp;</p></p></section><section><h3>Your company needs a social content video!</h3><p><p><em style="color: rgb(37, 112, 185);">You need to engage your audience. </em></p><p><br></p><p><em style="color: rgb(37, 112, 185);">Social content videos are short video clips designed solely for social media platforms. These are usually fun, playful, engaging, and designed to be shared.&nbsp;</em></p><p><br></p><p>Social content is a little tricky to categorize, since most videos can be published on social media and can typically fall anywhere along the buyer’s journey. But due to their fun and engaging nature, as well as their shorter length, social videos most often work to engage potential and current customers.&nbsp;</p></p></section><section><h3>Your company needs a testimonial video!</h3><p><p><em style="color: rgb(37, 112, 185);">You need to nurture your prospective clients.</em></p><p><br></p><p><em style="color: rgb(37, 112, 185);">A customer testimonial is a video that shows past or current satisfied customers talking about their positive experience using your product or service.&nbsp;</em></p><p><br></p><p>Testimonials are one of the strongest types of videos you can make. They give your brand credibility, and because people trust the opinion of other people so strongly, it’s the closest thing to a personal recommendation out there. As a matter of fact, 90 percent of consumers say their buying decisions are influenced by online reviews, so think of this as the most visual and engaging review you could create.&nbsp;</p><p><br></p></p></section><section><h3>Your company needs a product review!</h3><p><p><em style="color: rgb(37, 112, 185);">You need to nurture your prospective clients. </em></p><p><br></p><p><em style="color: rgb(37, 112, 185);">Product review videos give your prospects a third-party opinion on your product, usually from an influencer or current customer.&nbsp;</em></p><p><br></p><p>Similar to testimonials, these videos carry a lot of weight and could be one of the biggest determining factors in the decision-making process. Because the viewer is getting an honest opinion from someone outside of your company, these reviews are usually deemed more truthful or authentic than any other branded video you create. That’s why it’s important to find the right person and focus on the right features in your video.&nbsp;</p></p></section><section><h3>Your company needs a thank you video!</h3><p><p><em style="color: rgb(37, 112, 185);">You need to delight your customers. </em></p><p><br></p><p><em style="color: rgb(37, 112, 185);">A thank you video thanks your customers for an action, like signing up, a ending an event, donating, or making a purchase.&nbsp;</em></p><p><br></p><p>Like a welcome video, a thank you video will probably be one of the first pieces of content seen after an action or purchase. There are, however, more opportunities to thank a user than there are to welcome them; You can thank a customer after signing up for a newsletter, after referring a friend, after submitting a lead, or after writing a review. You can thank someone after almost any action, so be sure to think strategically about where you want to include these videos and which actions or purchases warrant them.&nbsp;</p></p></section><section><h3>Your company needs a tutorial video!</h3><p><p><em style="color: rgb(37, 112, 185);">You need to delight your customers.</em></p><p><br></p><p><em style="color: rgb(37, 112, 185);">Tutorial videos show users how to do something. They provide customers with the best possible experience by getting in front of any questions or confusion they might have about how to use a product or perform a specific action.&nbsp;</em></p><p><br></p><p>These videos are especially handy for companies in certain industries, like tech and software development, where understanding a product or service is not necessarily the easiest. Similar to a how-to video, these videos walk users through a process step-by-step, though they’re more often focused on a product and not on general industry information. Instructional videos also use live demonstrations and guided walk-throughs.&nbsp;</p><p><br></p></p></section><section><h3>Your company needs a recruiting video!</h3><p><p><em style="color: rgb(37, 112, 185);">You need to grow your internal team. </em></p><p><br></p><p><em style="color: rgb(37, 112, 185);">A recruiting video is a video that highlights the greatest aspects of a company in order to attract more employees. These are often shared on professional networks.&nbsp;</em></p><p><br></p><p>In order to attract the best talent, you need to show o the best your company has to offer. With so many applicants looking for reasons to be swayed one way or another, it’s important you put your best foot forward.&nbsp;</p><p><br></p></p></section><section><h3>Your company needs a team video!</h3><p><p><em style="color: rgb(37, 112, 185);">You need to grow your internal team. </em></p><p><br></p><p><em style="color: rgb(37, 112, 185);">A team video highlights your company’s team and allows your potential customers see who they’ll be working with.&nbsp;</em></p><p><br></p><p>These videos communicate who you are in a friendly, enthusiastic way, so be passionate and let your personality shine through! They can be used to recruit future employees or as a way to show clients who they’ll be working with. Either way, you’ll want your team video to be warm and welcoming.&nbsp;</p><p><br></p></p></section><section><h2>Describe what you sell.</h2></section><section><h3>How do you want people to feel about your brand?</h3></section><section><h3>What's most important to you?</h3></section><section><h3>What's your biggest obstacle?</h3></section><section><h3>How would you measure your video's success?</h3></section><section><h3>Where do you prefer to watch video?</h3></section><section><h3>Describe your company in one word.</h3></section><section><h3>Where do you spend most of your time online?</h3></section><section><h3>My current customers are ____.</h3></section><section><h3>I want my video to ___.</h3></section>