MARKETING PANEL

Spotlight on TikTok Creators

On TikTok and Instagram Reels, creators are reaching captive audiences by the millions.

It’s safe to say that demand for engaging short-form content isn’t going anywhere, and both individuals and brands can benefit from establishing a TikTok presence. 

Join us for an informal chat with experts on every side of the TikTok phenomenon: a content creator with a following 1.2 million strong, the head of influencer marketing at a top marketing agency, and the founder of a brand that has experienced the power of TikTok marketing firsthand.

Our 50-minute discussion will be followed by a Q&A, so come with questions about TikTok and Instagram Reels as platforms, the process of creating short-form video content, and the impact of video marketing for brands. We can’t wait to learn from our incredible panelists! 

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What to Expect

How Our Experts Reach Thousands of Viewers How Our Experts Reach Thousands of Viewers Tapping into your target audience on TikTok and Reels is both an art and a science. Learn from our experts’ success to increase your content’s reach and your brand’s following.
Why and How to Create Organic and Paid Content Why and How to Create Organic and Paid Content There are benefits to both organic and paid content, so we’ll walk through the differences and what you should consider when preparing both types of videos.
The Essential Elements of a Viral TikTok Video The Essential Elements of a Viral TikTok Video Viral videos can change everything for brands and creators. We’ll analyze our experts’ hits (like Grace’s TikTok with 14.5M views) to pull out the key takeaways for your next video.
What to Consider Regarding UGC and Influencers What to Consider Regarding UGC and Influencers For brands, user-generated content and influencer-generated content are especially powerful. We’ll share what you need to know to source UGC and conduct influencer outreach.

Our Experts

Grace 1x1
Grace Wells Video Producer and TikTok Influencer
Sarah 1x1
Sarah Grosz Head of Influencer Marketing at MuteSix
Chelsea 1x1
Chelsea Glaser Co-Founder at Fredi

Take your short-form content to the next level.