On a platform as saturated as Amazon, video is a crucial differentiator that can set your listings apart. But making the right video—the one that will effectively break through the noise and reach your customers—can be challenging.
Our teams at Lemonlight (the video marketing experts) and Bobsled (the Amazon marketing experts) are teaming up to make that challenge much easier to tackle. We’ll walk you through why video is so important for you as an Amazon seller, your options for video placement, what types of videos work best for each placement, and best practices to keep in mind as you produce and distribute your content.
No matter what your video skill level is, you’ll learn how to step up your strategy...and your Amazon business will reap the rewards.
Why Amazon Sellers Need Video
We know that video is a powerful tool, and we have the stats to back it up. We’ll share why we believe it’s so critical to include video in your Amazon strategy.
Where You Can Place Videos on Amazon
There are a few key places where Amazon sellers have the option to add videos. We’ll show you what they are and explain how to take advantage of each one.
Video Best Practices
If you've ever wondered how to choose the right video length or appropriate specs, we’ve got you covered. We’ll share all the best practices for Amazon content.
How to Approach Amazon Sponsored Ads
Sponsored ads are different from other videos you can share as an Amazon seller, so we’ll go over the differences and how to effectively use video for sponsored placements.
