Video Best Practices: Secrets to Ideation, Production, and Distribution

Learn how to incorporate video into your e-commerce strategy, with expert tips and tricks for crafting content that will boost your bottom line.

Video content is everywhere, and for good reason. You’ve probably seen metrics touting video’s ability to build brand awareness, drive sales, and encourage repeat business. It should come as no surprise, then, that video content is considered a must-have for all companies—especially for e-commerce brands.

Over 80% of marketers say that video has helped them increase website traffic, generate leads, and increase dwell time across web pages. And when you go beyond the statistics, video also provides value by adding authenticity to audience interactions. Despite these benefits, many brands don’t use video content because they don’t know how to approach the production process. That’s where we come in.

We partnered with AdRoll to share everything we know about using video to drive e-commerce brands to success. We’ll walk you through the process from start to finish, empowering you to create the content that will take your brand to the next level.

Download our eBook to learn:

  • Why video is so effective
  • How to develop your video concept
  • Best practices for production
  • How to distribute your content across channels
  • How to measure success
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