Consumer habits and expectations are also shifting, and today’s consumer is more drawn to the digital storefront than ever before. Reaching those consumers, however, can be challenging. That’s where video comes in.
We’ve known for years that video is effective at capturing and holding attention, and on digital channels where your product is surrounded by competitors, capturing consumer attention is the critical first step on the journey to conversions and revenue.
Join us as we partner with our friends at Search Nurture to walk you through video ad production and distribution on channels including YouTube, Facebook, Instagram, and various placements across Amazon.
Why Video Works for E-Commerce
You probably already know that video is important for e-commerce brands, but we’ll show you how the role of video is evolving in the digital age and share some data to back up our claims.
How to Maximize Your Ad Placements
Speaking of placements, you may have noticed that you have a ton of options for your ads. We’ll break down the various formats and placements to help you choose strategically.
How to Tailor Your Content to Each Platform
Each platform has its own specs and best practices when it comes to video content. We’ll show you the differences and talk through how to approach production with those variables in mind.
How to Implement Your Video Ad Strategy
If you’re just getting started with video ads, we’ll walk you through your options and share tips for getting started with video ad placements across a few key channels.
